You're a great lawyer. You shouldn't be paying 20% of every case just to find clients.
Solo and small-firm attorneys lose 10–20% of every case to referral networks, or burn budget on agencies that send low-quality leads. I built CounselBoost so you could do better than both.
A letter from the founder
Hi, I'm Josh.
I started CounselBoost after watching a solo attorney, 15 years into his career and excellent at his craft, hand over 20% of every case to a referral network because he didn't know how else to get clients.
He'd tried Google Ads. The specific keywords his actual clients searched for kept getting rejected, which killed whole campaigns. The leads he did get were outside his practice area, or called at midnight. So he went back to paying the referral tax, quietly resenting it.
We rebuilt his ad program from scratch. Compliant, high-intent keywords only, scheduled for peak conversion hours, with landing pages designed to actually convert. Within two months his client acquisition cost fell from 20% of revenue to 7.7%.
That's the whole idea. I'm not an agency on a long contract with a team running 40 other accounts. I'm one person, working directly with a small number of firms, building the ad system that lets you keep more of every dollar you earn.
If that sounds like something you want, email me. I read every one.
Josh
Founder, CounselBoost
You're stuck choosing between two bad options.
Referral networks
You give up 10–20% of every case, forever. The leads are warm, but you're renting your practice from a third party. The minute they raise rates, you pay.
A generic ad agency
You pay a retainer to a team that's also running 40 other accounts. Your best keywords keep getting rejected. The leads that come through are mostly junk. Nobody tells you why.
One channel is a risk. A portfolio is a practice.
Referrals are fine — until the network changes its rates. Ads are fine — until Google changes its rules. The firms that grow predictably don't bet everything on one source. They run a portfolio, and they know what each one costs.
Paid search you control
A Google Ads account you own, with compliant keywords and landing pages that convert. Cost-per-case is measurable. Nobody can cut you off from it.
Referral networks, priced honestly
Not gone — just right-sized. Once your own pipeline is working, you can be choosier about which referrals you take, and at what cut.
SEO, reviews, and content
Slower to build, but each one keeps paying long after the work is done. Google reviews automation, local SEO basics, a few pages that actually rank.
Past clients and referrals-from-clients
The cheapest leads you'll ever get. Most solos never systematically reactivate past clients or ask for referrals. Five minutes of automation fixes that.
The goal isn't to replace what's working. It's to make sure no single source has the power to wreck you.
Four steps. One firm at a time.
How we go from “where are my clients coming from?” to a predictable growth channel.
01
We talk for 30 minutes
You tell me what you practice, where your best cases come from today, and what you're paying to acquire them. I tell you honestly whether I think I can help.
02
I audit everything
Your current ad accounts (if any), your landing pages, your intake process. I look for the leaks. You get a written plan — what we'll change, what it will cost, what the timeline looks like.
03
We launch
Compliant Google Ads campaigns built around high-intent keywords. Landing pages rebuilt for conversion. You see every dollar that gets spent and every lead that comes in.
04
We keep tuning
Every week I review what converted and what didn't. We cut what's wasting money, double down on what's working. No long contracts. If you want to leave, you leave.
How we cut marketing costs from 20% to 7.7% for a solo attorney
A 15-year solo practitioner transformed his practice by replacing expensive referral fees with targeted Google Ads.
Where he started
Paid leads from Google Ads were low quality and often outside practice areas
The keywords his actual clients searched for kept getting rejected, gutting campaigns
Ad spend wasted on irrelevant display ads and off-hour clicks
Landing pages weren't optimized for conversions
Manual intake and follow-ups slowed growth
What we changed
1. Focused campaign strategy
Restructured Google Ads for high-intent keywords only
Rewrote ad copy and keywords so they'd actually get approved
Scheduled ads for peak conversion hours
2. Enhanced lead quality
Optimized landing pages for better conversions
Added IP filtering to block spam traffic
Fed high-quality conversion data back to Google
3. Operational improvements
Case management with intake and document templates
Calendar sync and billing automation
Automated Google review follow-ups
Dramatic cost reduction & quality improvement
60%+
COST REDUCTION
From 20% referral fees to 7.7% ad spend
High
QUALITY LEADS
Dramatically improved lead relevance and qualification
2x
EFFICIENCY GAIN
Higher caseloads without hiring staff
New
PRACTICE AREA
Expanded into a profitable new area
The takeaway
Targeted ads, conversion-focused landing pages, and real operational plumbing turned a wasted ad budget into a profitable growth channel — and cut acquisition costs by more than 60%.
You email Josh. Josh emails back.
No account managers. No ticket queues. When something on your campaigns needs attention, you talk to the person running them. I work with a small number of firms on purpose.
Common questions
How much does it cost?
It depends on your practice area, geography, and how much you want to spend on ads. After our first call I'll send you a written proposal with the monthly fee and recommended ad budget, so you can compare it directly against what you're paying in referral fees today.
Do I have to sign a long contract?
No. Month to month. If it's not working, you leave. Most of my clients stay because it keeps paying for itself — but nobody is locked in.
Some of my keywords keep getting rejected. Can you fix that?
Yes. Rejections almost always come from specific phrasing or keyword choices that Google won't approve for legal services. Part of the audit is identifying exactly what's triggering them and rewriting the campaign so the right keywords actually run.
What practice areas do you work with?
I focus on solo and small-firm attorneys — personal injury, family law, estate planning, employment, immigration, and similar consumer-facing practices. If I don't think I can help, I'll tell you on the first call.
Who actually does the work?
I do. I build the campaigns, write the ad copy, tune the landing pages, and review performance every week. You're not getting passed off to a junior.
What I won't promise you.
Most marketing pitches overpromise. Here's what I won't.
I won't guarantee leads or ROI numbers.
Anyone who does is lying. What I will do is set up the system, show you the data every week, and tell you honestly whether it's working.
I won't turn a $500/mo ad budget into a practice.
The math doesn't work at the bottom. If your budget is tiny, I'll tell you before you spend a dime — and probably point you toward SEO and reviews first.
I won't fix an intake that can't convert a consult.
If you're getting leads but not closing them, the leak isn't marketing — and I'll tell you that instead of selling you more ads.
I won't pretend I'm the right fit if I'm not.
If I look at your situation and don't think I can help, I'll say so on the first call. I'll try to point you to someone who can.
Let's talk.
Fill this out and I'll email you back personally — usually same day.
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