Grow your law firm faster with data-driven ads & automation
We help solo and small law firms get more qualified leads while reducing costs from 10-20% referral fees down to just 5% of net revenue with targeted advertising and operational automation.
Why Law Firms Choose CounselBoost
Trusted by solo practitioners and small firms to grow their practice efficiently
Lower Client Acquisition Costs
Reduce referral fees from 10-20% down to ~5% of net revenue with targeted Google Ads and data-driven campaigns that attract qualified leads.
Increased Operational Efficiency
Handle higher caseloads in less time with automation to streamline intake, client management, and administrative tasks.
Solo & Small Firm Focused
No long-term contracts or enterprise complexity. Simple, affordable solutions designed specifically for solo practitioners and small firms.
How We Cut Marketing Costs from 20% to 7.7% for a Solo Attorney
A 15-year solo practitioner transformed his practice by replacing expensive referral fees with targeted Google Ads
Client Overview
A solo attorney with 15 years of experience was primarily growing through referrals, paying 15–20% referral fees for each new client. While he had experimented with Google Ads, his campaigns were frequently not approved and generated many irrelevant leads.
The Challenge
Paid leads from Google Ads were low quality and often outside practice areas
Campaigns were suspended due to policy violations
Ad spend wasted on irrelevant display ads and off-hour clicks
Landing pages weren't optimized for conversions
Manual intake and follow-ups slowed growth
Our Solution
1. Focused Campaign Strategy
Restructured Google Ads for high-intent keywords only
Ensured full Google Ads policy compliance
Scheduled ads for peak conversion hours
2. Enhanced Lead Quality
Optimized landing pages for better conversions
Added IP filtering to block spam traffic
Enhanced lead quality with high quality conversion data
3. Operational Improvements
Case management system with intake and document templates
Calendar sync and billing automation
Automated Google review follow-ups
Dramatic Cost Reduction & Quality Improvement
60%+
COST REDUCTION
From 20% referral fees to 7.7% ad spend
High
QUALITY LEADS
Dramatically improved lead relevance and qualification
2x
EFFICIENCY GAIN
Higher caseloads without hiring staff
New
PRACTICE AREA
Expanded into profitable new area
Key Takeaway
By leveraging targeted Google Ads, conversion-focused landing pages, and smart operations, CounselBoost transformed an underperforming ad spend into a profitable, scalable growth channel—while reducing client acquisition costs by more than 60%.
Ready to Grow Your Firm?
Get in touch to learn how CounselBoost can help you get more leads and increase efficiency.
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